Reebok Classic’s Fall TVC, print and digital campaign centers around the notion that life is made up of various key moments which shape and define your life, and make you who you are today. Reebok call these ‘spark moments’ and they act as part of Reebok’s over-arching brand principle; Live With Fire. We hand-picked music artists who embody the spirit of living with fire, through their creativity, style and approach to life. These artists include Ace Hood, Travi$ Scott, Kirko Bangz and Orelsan. The campaign focuses on their throwback spark moments, celebrating key life moments which were significant in their own way.

Pereira O’Dell NY worked with Director Jason Beattie and F360 Productions, along with Photographer Kareem Black to help bring this global campaign to life. TVC was shot in both LA and Paris.