New Era doffs its hat to the man who knew what it meant to be first in a new, more serious commercial for the brand. “First Changes Everything” is a film featuring people tipping their caps in honor of Jackie Robinson. April 15, marks the anniversary of when the Brooklyn Dodgers started him at first base, back in 1947. Pereira & O’Dell NY partnered with Rooster Productions and Director Robert Gilbert. The film received Ad of the Day in both Creativity and Adage.